Date: 5 th December 2020
Venue: Virtual Conference
PIBM Pune organized Omnikart 3 on December 4, 2020. The event witnessed the presence of eminent Industry leaders. Omnikart provides a platform for knowledge and experience. Through this event, our students got the opportunity to interact with top Industry pioneers and gain knowledge of the corporate world.
Panel 1 was graced by the following Corporate Leaders:
Mars Wrigley - India
Head Retail Measurement - Apac
Evp And Business Head
Head - India And Far East
Lt-Food (Makers Of Dawat Basmati Rice)
Associate Director Sales
Perfetti Van Melle
The topic of discussion was ‘Emerging Shopping Trends’. The panel members shared their valuable insights with PIBM students on emerging sales of unsought products, discretionary spending, the influence of high intensity with regards to health, safety concern, Planned buying Vs. Impulse buying, choosing the point of purchase, the elasticity of price insensitivity. This event helped PIBM students to get brief insights on the changes in the behavior of consumers buying patterns.
Panel 2 was graced by the following Corporate Leaders:
Head Planning-Supply Chain
Chief Commercial Officer
The topic of discussion was ‘Trends in Innovation during Covid-19’. The panel members shared their valuable insights with PIBM students on the emergence of collaborative supply chain & distribution, emergence of product feature on health and safety plank, innovations promoting & conforming safety norms during COVID-19, newer ways like social media and mobile marketing for customer engagement, novel ideas in offline merchandising. This event helped PIBM students to get brief insights on positivity and a new beginning to find opportunities in such crucial situations, change of consumer buying behavior, and supply chain management.
In Panel 3, was graced by the following Corporate Leaders:
Head Operations And Ceo-Patanjali Food & Herbal Park
National Sales Head
Eurocao Foods India Ltd.
Head-Channel Development Urban Markets
Britania Industries Limited
Professor And Erstwhile Dean
Head-Personal Care Category
The topic of discussion was ‘Managing Loyalty in the era of Covid’. The panel members shared their valuable insights with PIBM students on managing loyalty through digital media, the role of testimonials, creating ‘Triasumers’, driving loyalty through influencers, incentive-based loyalty programs. This event helped PIBM students to get brief insights on managing loyalty in the era of Covid.