Omnikart 2021
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Omnikart 2021
Date: 09th October 2021
Venue: Virtual Conference
Due to the rapid increase in health consciousness caused by Covid, the health and wellness brands in India have found their way to the carts of the consumers, making their spot in the FMCG sector, the 4th largest sector of India.
Pune Institute of Business Management's FMCG Center of Excellence organized the ‘Omnikart 2021 - Entering The Era of Responsible Consumption’, to discuss on 'Cracking the Consumption Code post-Covid 2.0' and 'Defining the Sustainable and Conscious Branding'.
Panel 01
Theme: Cracking the Consumption Code - Post-Covid 2.0
- The buzzword – Health & Wellness
- The puzzle of price (in) sensitivity
- Shifting loyalty - from generics to brands
- From flamboyant consumption to value-based purchase
- Channel preference and responsiveness
Discussion Pointers:
Panel 02
Theme: Defining the Sustainable and Conscious Branding
- Reviving consumer confidence
- Prioritizing convenience
- Integrating health and wellness
- Responsible promotion and Distribution
- What matters – Cost or Price?
Discussion Pointers:
Speakers - Panel 01
President
Seasonings and Flavours
Independent Consultant
CHRO
Wipro Consumer Care Division
Co-founder
Amaran Brands
Founder and CEO
Keeros
Speakers - Panel 02
National Sales Manager
Mrs. Bector's Foods
Head - Marketing Hair Oil Category
Dabur
DGM and Marketing Head
Ebro India
Head Modern Trade
Pladis Foods
Head Modern Trade ECommerce and Institutions
Marico Industries
Lead Analyst - FMCG and Retail
IDBI Capital Markets & Securities
