Marketing Profile

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What Is an MBA in Marketing and Sales?

About MBA in Marketing

Marketing and Sales deal with the exploration and understanding of customer needs. Sales include operations and activities involved in promoting and selling goods or services. Whereas, marketing includes the process or technique of promoting, selling, and distributing a product or service.
An MBA in Sales and Marketing is a specialized business management program designed to prepare you for success in the dynamic and highly competitive world of Sales and Marketing. Consumer behavior, market research, advertising and promotion, digital marketing, strategic marketing management, sales methods, and other topics are often covered in the MBA in Sales and Marketing programs. The MBA Marketing degree combines theoretical knowledge with practical, real-world applications, preparing students to face modern marketing and sales difficulties in an ever-changing global industry.

How We Train?

At PIBM, students who are pursuing an MBA in Marketing and Sales deal with the understanding of customer needs. Sales include operations and activities involved in promoting and selling goods or services. Whereas, marketing includes the process or technique of promoting, selling, and distributing a product or service.

  • At PIBM, students are trained extensively to build a Marketing strategy for various Sectors and Organizations. This helps the students to undergo various organizational processes, identify the problems, and build better solutions.
  • Students are trained to build various Strategic Plans through Marketing, Promotions, Sales, and Financial Goals which is essential for developing business goals
  • Students are given extensive exposure to analyzing various companies’s Marketing Problems, Growth Ratio and Forecast Sales using various tools
  • Enabling students to identify the problem areas, understand the needs of existing customers, identify new business opportunities and changing market trends, discover potential customers, and many more, helping the Business Grow

Profile-Oriented Training in MBA Marketing

At PIBM, you get the following Sales and Marketing job profile-oriented training which ensures you are ready for a variety of MBA marketing jobs.

  Business to Business

  Business to Consumer

Marketing Analytics Training

Channel Management Training

Retail Management

Market Research

Media Sales

Pre Sales

Why MBA in Sales and Marketing?

An MBA in Sales and Marketing ensures that you acquire the skills and knowledge to get a high-paying job in the Marketing and Digital Marketing domains. By pursuing an MBA or PGDM in Marketing, you will be able to add value to your CV.
Moreover, with the boom in jobs in the digital and social media platforms, your degree of MBA in Digital Marketing or Marketing will come in handy while applying for jobs. An MBA in Digital Marketing increases your chances of getting selected for several MBA Marketing jobs like Customer Relationship Management, Analytical Marketing, Channel Head, Brand Manager, Asset Manager, Media Planner, Corporate Communications Head, Digital Media Analyst, Head of Digital Marketing, Media strategist, Advertising Management, Audio/Video Editor, Media manager, Product Manager, Marketing Manager in MNCs. MBA in marketing salary in India is quite high as you join directly as a team leader after your MBA in Sales and Marketing.
You can also create marketing strategies for your venture or open a marketing consultancy to foster the growth of your client’s ventures in the digital media space.

Who Should Pursue an MBA in Marketing?

Whether you are a BA, B.Com, or BBA graduate, enroll in PIBM’s PGDM or MBA in Sales and Marketing today to start your successful corporate career. If you are a working professional, you can think about pursuing PIBM’s Online MBA in Marketing.
We have seen many students preparing for government job exams after graduating. While only a handful of them can get their dreams fulfilled, most of them keep wasting their time. Freshers must stop wasting their valuable time and enroll in PIBM’s PGDM or MBA in Sales and Marketing course to get jobs in the Marketing domains at their dream MNCs at managerial positions. An MBA in Marketing salary is much better than the starting salary of government jobs.

MBA in Marketing Eligibility Criteria

The eligibility criteria for MBA in Marketing vary from one B-school to another. To pursue an MBA in Marketing from PIBM:

  • You need to have undergone an education program under the 10+2+3 or 10+2+4 system.
  • You need to have a minimum of 50% aggregate marks in 10th, 12th, and Graduation.
  • You need to sit for the CAT / XAT / MAT / CMAT / PMAT (PIBM's aptitude test).
  • An additional weightage is given to applicants with work experience.
  • Applicants have to apply online through our website www.pibm.in

MBA in Marketing Entrance Exam

There are several MBA Marketing entrance exams like CAT, XAT, MAT, and CMAT but to get admitted to PIBM’s MBA in Marketing, you need to give the PMAT exam, which is PIBM’s aptitude test, based on this score, you will be admitted to PIBM for MBA in Marketing.

MBA Marketing Syllabus

MBA Marketing Syllabus at PIBM is carefully curated to give you a competitive edge in this dynamic corporate world. Here is a list of MBA Marketing subjects at PIBM with a detailed view of MBA Marketing Syllabus.

Semester Subject Type
SemesterSEMESTER I Subject
  • Managerial Accounting
  • Organizational Behavior
  • Economics Analysis for Business
  • Business Research Methodology
  • Basics of Marketing
  • Digital Business
 TypeCompulsory
Semester SubjectMaximum 3 courses to be selected from the following list in Semester I Type
SemesterSEMESTER I Subject
  • Management Fundamentals
  • Indian Economy
  • Entrepreneurship Development
  • Essentials of Psychology for Managers
  • Legal Aspects of Business
  • Demand Analysis & Forecasting
 TypeElectives
Semester SubjectMaximum 3 courses to be selected from the following list in Semester I Type
SemesterSEMESTER I Subject
  • Verbal Communication Lab
  • Enterprise Analysis & Desk Research
  • Selling & Negotiation Skills Lab
  • MS Excel
  • Business Systems & Procedures
  • Managing Innovation
  • Foreign Language – I
 TypeElectives
Semester Subject Type
SemesterSEMESTER II Subject
  • Marketing Management
  • Financial Management
  • Human Resources Management
  • Operations & Supply Chain Management
  • Marketing Research
  • Consumer Behavior
 TypeCompulsory
Semester SubjectAny 3 courses to be selected from the following list in Semester II Type
SemesterSEMESTER II Subject
  • Contemporary Frameworks in Management
  • Geopolitics & World Economic Systems
  • Start Up and New Venture Management
  • Qualitative Research Methods
  • Business, Government & Society
  • Business Process Re-engineering
 TypeElectives
Semester SubjectMaximum 1 course to be selected from the following list in Semester II Type
SemesterSEMESTER II Subject
  • Written Analysis and Communication Lab
  • Industry Analysis & Desk Research
  • Entrepreneurship Lab
  • SPSS
  • Foreign Language – II
 TypeElectives
Semester SubjectMaximum 2 courses to be selected from the following list in Semester II Type
SemesterSEMESTER II Subject TypeElectives
Semester Subject Type
SemesterSEMESTER III Subject TypeCompulsory
Semester SubjectAny 3 courses to be selected from the following list in Semester III Type
SemesterSEMESTER III Subject
  • International Business Economics
  • International Business Environment
  • Project Management
  • Quality Management
  • Corporate Governance
  • Management of Non-profit organizations
 TypeElectives
Semester SubjectMaximum 3 courses to be selected from the following list in Semester III Type
SemesterSEMESTER III Subject
  • Business to Business Marketing
  • International Marketing
  • Digital Marketing - II
  • Marketing of Financial Services - II
  • Marketing Analytics
  • Marketing of High Technology Products
 TypeElectives
Semester Subject Type
SemesterSEMESTER IV Subject
  • Enterprise Performance Management
  • Indian Ethos & Business Ethics
  • Marketing 4.0
  • Marketing Strategy
 TypeCompulsory
Semester SubjectAny 2 courses to be selected from the following list in Semester IV Type
SemesterSEMESTER IV Subject
  • Global Strategic Management
  • Elective Competing in Global Markets
  • Elective Cyber Laws
  • CSR & Sustainability
 TypeElectives
Semester SubjectMaximum 2 courses to be selected from the following list in Semester IV Type
SemesterSEMESTER IV Subject
  • Customer Relationship Management
  • Rural & Agriculture Marketing
  • Tourism & Hospitality Marketing
  • Retail Marketing
  • Retailing Analytics
  • Marketing to Emerging Markets & Bottom of the Pyramid
 TypeElectives

MBA in Marketing Scope

After pursuing your MBA in Marketing from PIBM, you can pursue your career in the following MBA Marketing jobs:

Marketing Training & Certification

PIBM has integrated additional training and certification courses into the curriculum, ensuring that students gain the skills and abilities needed to excel and be highly productive in their workplace.

Marketing Certifications

SAP - S&D Certification

Marketing Analytics Training

Digital Marketing Tools Training

MBA Marketing FAQs

What are the MBA Marketing jobs in India?

There has been a considerable rise in the MBA Marketing jobs, especially with the demand for data-driven analysis in the dynamic corporate world. You can find the list of jobs with MBA in Marketing in the section mentioned above (Anchor Text to H2 ‘MBA in Marketing Scope’).

What are the eligibility criteria for an MBA in Sales and Marketing?

You need a minimum of 50% marks in your undergraduate program to apply for the program. Click on MBA in Marketing Eligibility to read about it in detail.

What is the course fee for the regular MBA and PGDM programs?

The course fee for regular MBA and PGDM programs can be found under the detailed fee structure of regular MBA & PGDM courses.

What are the corporate events that I can expect during the 2-year regular MBA or PGDM program?

Here is the list of PIBM’s Corporate Events that you can be a part of and get yourself enlightened by the thought leaders of tomorrow.

Is an MBA in Marketing a good degree?

Yes, an MBA in Marketing degree will open a number of job opportunities for you in different MNCs.

What are the different types of Marketing courses at PIBM?

At PIBM, you can pursue a regular PGDM or MBA in Marketing. If you are a working professional, you can opt for PIBM’s Online MBA program in Marketing. If you want to have an international MBA degree, you can opt for PIBM’s Global MBA program, the Joint Degree Dual Program (PGDM + MBA).