Marketing Analytics
Unique Training with Vision Integrity & Commitment to Serve the World
Marketing Analytics
Marketing Analytics is one of the most important tools used by Managers to measure, manage, and analyze the marketing performance of their own company or clients in an effort to maximize the effectiveness of marketing programs and thus optimize their turns on investment (ROI).
At PIBM students are exhaustively trained on Marketing Analytics and concepts are taught using Microsoft Excel so that the students can easily solve any analytics problem given to them using excel. Case studies are used to enhance the understanding of the concept and its application. Throughout the course, students are trained on the importance of marketing analytics and on important metrics which include:
Students are given deep understanding of Balance Sheet structure and terminologies
Each terminology (we call it business data) is taken one by one and thorough study is done to develop understanding of its association with companies structure
Practical understanding is developed by training students on how various day to day activities in company impact the Balance Sheet
Continuous exposure is given to Financial Ratio analysis of companies from diverse sectors to develop understanding of financial strength and weaknesses
How It Helps?
By the end of 2 Yr. program and Marketing Analytics training with live projects on various companies, PIBM students:
Develop the deep understanding of various marketing metrics as well as hands-on experience to increase their proficiency of Marketing Domain
Become more data oriented for taking important decisions or creating marketing strategies
Become more oriented towards time, cost and overall ROI with respect to all marketing campaigns
