Melascape 2020
Corporate Events - Learn from 550+ Business Leaders
Melascape 2020
Date: 10th October 2020
Venue: Virtual Conference
PIBM Pune organized Melascape on 10th October 2020. MELASCAPE helped PIBM students to understand the changing consumers in rural and agriculture markets.
Panel 1 was graced by the following Corporate Leaders:
Vice Chairman & Managing Director
Mahindra & Mahindra Financial Services Ltd.
Managing Director
Yara International India Pvt. Ltd.
Associate Vice Prersident
Deepak Fertilisers and Petrochemicals Corporation Ltd.
Director
Sahyadri Farms
Business Head - Retail and Rural Marketing
ITC Limited
Assistant Vice President
AGRIDEX National Commodity & Derivatives Exchange Ltd.
The topic of discussion was ‘Rural Market-Powering the Indian Economy’ and the panel members shared their valuable insights with PIBM students, where the major pointers were; Changing Rural Market, Ecosystem, Value changing plan, Local Influence, Impact of the pandemic on Rural Economy, Change in consumption.
Panel 2 was graced by the following Corporate Leaders:
CEO
Emmbi Industries Ltd.
Director
Hifield-AG Chem India Pvt. Ltd.
Business Head - Maharashtra
Enza Zaden India Pvt. Ltd.
Manager - Agri Business Division
Garware Technical Fibres Ltd.
Head - Agribusiness
Essen Multipack Limited
Business Head & GM - Mahindra Rise
Mahindra & Mahindra ( Mahindra Rise )
The topic of discussion was ‘Branding in the Rural Economy’ and the panel members shared their valuable insights with PIBM students, where the major pointers were; Change in consumption patterns, Brand building in front of rural customers, Taste and preference of rural customers, Physical presence in the rural market.
Panel 3 was graced by the following Corporate Leaders:
Founder
MeraKisan Pvt. Ltd.
CEO and Founder
Farmpal Technology Solution Pvt. Ltd.
CEO and Founder
FarmCon Technology Solution Pvt. Ltd.
Director
Shree Swami Samarth Farmer Producer Company Ltd.
The topic of discussion was ‘Start-ups - Battle Ground in the Rural Market’ and the panel members shared their valuable insights with PIBM students, where the major pointers were; Rural customers and resources, Opportunities of a start-up, Impact of new normal in Rural market, Future of Agri-Business, Supply chain of the rural market.
