Digimarcon 2020

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Digimarcon 2020


ATHARVA-2021

Date: 28 th November 2020

Venue: Virtual Conference

PIBM Pune organized DigiMarcon on 28th November 2020. DigiMarcon brought together the top industry leaders from different sectors and start-ups to discuss the emerging trends in the digital space, new business models, adoption of innovation and entrepreneurship, exploring opportunities in E-commerce, the role of government policies supporting digital initiatives, and new skills in the workforce.

Panel 1 was graced by the following Corporate Leaders:
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Mr. Anil Menon

GM - IT Innovation

TATA Starbucks Pvt. Ltd.

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Mr. Adit Chouhan

Founder & Digital Marketing Head

TCT - Digital Marketing Solutions

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Mr. Apurv Singh

lead Ecom & Performance Mark

Future Retail Ltd.

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Mr. Ashish Agrawal

Head - Digital Marketing

Zycus Infotech Pvt. Ltd.

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Ms. Ruchika Gupta

Cheif Marketing Officer

Gulabs

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Mr. Prasanna Lohar

Head Digital

CB Bank Limited

The topic of discussion was ‘Will Digital Marketing overtake Traditional Marketing Sooner or Later?’ The panel members shared their valuable insights with PIBM students, where the major pointers were; Diversification of Segmentation, Companies investing more money in Digital Marketing than Traditional Marketing, Medium of promotion depends on the marketplace, Digital medium gives a boost to the Banking sector.

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Mr. Ravi kumar

GM - CDO

Exide Industries Limited

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Mr. Avinav Arora

CDO

Avaion Labs

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Mr. Debidutt Acharya

Marketing Head

Borges Foods Ltd.

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Mr. Aniket Kadam

Cheif Executive Business Planning

RE / Max V21 Realty Plus

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Ms. Aswani Chaitanya Nadakuduru

CEO

Timios-Firmroots Pvt. Ltd.

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Mr. Aishwary Anurag

Head E-Commerce

The Green Snack Co.

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Mr. Krishna Vinod

Growth & Digital Marketing Head

GoMechanic.in

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Mr. Milan Kumar

CIO

WABCO Vehicle Control Systems

The topic of discussion was ‘E-Commerce Growth and Challenges’. The panel members shared their valuable insights with PIBM students, where the major pointers were; Changing buying pattern of customers, Target right audience, Process of Supply Chain, Omnichannel.

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Mr. Sachin Sadare

GM - CDO

Digital Dojo

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Mr. Parimal Chouksey

MD

CreativeCrowns Technologies

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Ms. Rakhi Ghosh

Founder

Uqrious Academy

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Mr. Rajwant Ravi Shankar

CCo-founders

Estate Monkeys

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Mr. Chirag Agrawal

Founder

Stealth Mode Startup

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Ms. Anapurna Mong

Founder

Mentorbox

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Mr. Arno Devnani

Sr. Consultat

System Plus

The topic of discussion was ‘Start-Ups in The Digital Space’. The panel members shared their valuable insights with PIBM students, where the major pointers were; Budget Management, Brand building, Identify the right platform for the products, Product analysis, Business model, New skills for the new business model, Making people aware of product and belief system, Cloud-based products.