Date: 28 th November 2020
Venue: Virtual Conference
PIBM Pune organized DigiMarcon on 28th November 2020. DigiMarcon brought together the top industry leaders from different sectors and start-ups to discuss the emerging trends in the digital space, new business models, adoption of innovation and entrepreneurship, exploring opportunities in E-commerce, the role of government policies supporting digital initiatives, and new skills in the workforce.
Panel 1 was graced by the following Corporate Leaders:
GM - IT Innovation
TATA Starbucks Pvt. Ltd.
Founder & Digital Marketing Head
TCT - Digital Marketing Solutions
lead Ecom & Performance Mark
Future Retail Ltd.
Head - Digital Marketing
Zycus Infotech Pvt. Ltd.
Cheif Marketing Officer
CB Bank Limited
The topic of discussion was ‘Will Digital Marketing overtake Traditional Marketing Sooner or Later?’ The panel members shared their valuable insights with PIBM students, where the major pointers were; Diversification of Segmentation, Companies investing more money in Digital Marketing than Traditional Marketing, Medium of promotion depends on the marketplace, Digital medium gives a boost to the Banking sector.
Exide Industries Limited
Borges Foods Ltd.
Cheif Executive Business Planning
RE / Max V21 Realty Plus
Timios-Firmroots Pvt. Ltd.
The Green Snack Co.
Growth & Digital Marketing Head
WABCO Vehicle Control Systems
The topic of discussion was ‘E-Commerce Growth and Challenges’. The panel members shared their valuable insights with PIBM students, where the major pointers were; Changing buying pattern of customers, Target right audience, Process of Supply Chain, Omnichannel.
Panel 3 was graced by the following Corporate Leaders:
Stealth Mode Startup
The topic of discussion was ‘Start-Ups in The Digital Space’. The panel members shared their valuable insights with PIBM students, where the major pointers were; Budget Management, Brand building, Identify the right platform for the products, Product analysis, Business model, New skills for the new business model, Making people aware of product and belief system, Cloud-based products.