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Digimarcon 2020

DIGIMARCON 2020

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Date: 28 th November 2020
Venue: Virtual Conference

PIBM Pune organized DigiMarcon on 28th November 2020. DigiMarcon brought together the top industry leaders from different sectors and start-ups to discuss the emerging trends in the digital space, new business models, adoption of innovation and entrepreneurship, exploring opportunities in E-commerce, the role of government policies supporting digital initiatives, and new skills in the workforce.

Panel 1 was graced by the following Corporate Leaders:

Mr. Anil Menon

GM - IT Innovation

TATA Starbucks Pvt. Ltd.

Mr. Adit Chouhan

Founder & Digital Marketing Head

TCT - Digital Marketing Solutions

Mr. Apurv Singh

lead Ecom & Performance Mark

Future Retail Ltd.

Mr. Ashish Agrawal

Head - Digital Marketing

Zycus Infotech Pvt. Ltd.

Ms. Ruchika Gupta

Cheif Marketing Officer

Gulabs

Mr. Prasanna Lohar

Head Digital

CB Bank Limited

The topic of discussion was ‘Will Digital Marketing overtake Traditional Marketing Sooner or Later?’ The panel members shared their valuable insights with PIBM students, where the major pointers were; Diversification of Segmentation, Companies investing more money in Digital Marketing than Traditional Marketing, Medium of promotion depends on the marketplace, Digital medium gives a boost to the Banking sector.

Mr. Ravi kumar

CDO

Exide Industries Limited

Mr. Avinav Arora

CDO

Avaion Labs

Mr. Debidutt Acharya

Marketing Head

Borges Foods Ltd.

Mr. Aniket Kadam

Cheif Executive Business Planning

RE / Max V21 Realty Plus

Ms. Aswani Chaitanya Nadakuduru

CEO

Timios-Firmroots Pvt. Ltd.

Mr. Aishwary Anurag

Head E-Commerce

The Green Snack Co.

Mr. Krishna Vinod

Growth & Digital Marketing Head

GoMechanic.in

Mr. Milan Kumar

CIO

WABCO Vehicle Control Systems

The topic of discussion was ‘E-Commerce Growth and Challenges’. The panel members shared their valuable insights with PIBM students, where the major pointers were; Changing buying pattern of customers, Target right audience, Process of Supply Chain, Omnichannel.

Panel 3 was graced by the following Corporate Leaders:

Mr. Sachin Sadare

CDO

Digital Dojo

Mr. Parimal Chouksey

MD

CreativeCrowns Technologies

Ms. Rakhi Ghosh

Founder

Uqrious Academy

Mr. Rajwant Ravi Shankar

Co-founders

Estate Monkeys

Mr. Chirag Agrawal

Founder

Stealth Mode Startup

Ms. Anapurna Mong

Founder

Mentorbox

Mr. Arno Devnani

Sr. Consultat

System Plus

The topic of discussion was ‘Start-Ups in The Digital Space’. The panel members shared their valuable insights with PIBM students, where the major pointers were; Budget Management, Brand building, Identify the right platform for the products, Product analysis, Business model, New skills for the new business model, Making people aware of product and belief system, Cloud-based products.