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Channel Management

MEDIA SALES

Due to increase in Advertising landscape, there is a demand for management professionals having strong knowledge of sales of media space and that’s why PIBM provides training on Media Sales to students:

  • Strategic selling techniques in Advertising space with respect to Internet, Print, Events, Sponsorships, Television or Video, Outdoor etc.
  • Techniques to sell all the latest forms of digitally delivered advertising for web-sites and mobile
  • Complete process of media sales starting from finding out who controls the advertising budget in target organizations and contacting them, persuading clients to buy advertising space or time, using statistics and data to make a pitch, pricing negotiations and closing the deal